1000’s of new businesses start every year, many of them fail, so why on earth have I decided to put myself through the pain of doing it myself? This is a question I ask most days as I try and build something that I can be proud about. The answer is hopefully because it will be worth it, because I wanted a life away from working for the big multinational companies I've spent the last 20 years a prisoner to.
When I started this journey I had no idea what I was doing, and to a certain extent I still don't, I'm pushing forward, I get some things right, some things wrong, but as long as I get more right than wrong I will be happy that I'm making progress. (and most days this is true).
This all started from an idea to create the sort of store I would want to buy from, to me that made sense, if I would want to buy from the store hopefully so would other people. This meant really thinking about what was important to me and making sure this formed the DNA of the business I wanted to build.
How I translate this to a real e-commerce site is still a massive learning experience. An exciting, daunting, energising, frustrating, fulfilling, and slightly scary experience. Hopefully this blog will help some other people along the way and inspire or at least help you avoid some of the pitfalls that I've come across during this adventure.
This isn't going to be easy, it's going to take massive dedication and effort to make this work, but I'm 110% committed to this venture so it will work because it has to. The alternative is going back to the 9 to 5 life, building other people's businesses at the cost of my sanity and family life, to me it's a no-brainer.
Let me point out by the way I'm not a natural blogger, i can’t promise amazing copy or perfect grammar. But i will try to honestly share my journey and try to give an honest insight into what's going right and wrong with my venture. If you stick with me through this then you're not going to become an e-commerce expert but I'm 100% sure you'll at least learn something that may help you build your own business or inspire you to think about giving it a go.
Over the next few months I'll ramble about lots of stuff, it may be choice of platform, store design, SEO, marketing, supplier selection, product sourcing, customer support, fulfilment strategy etc etc, basically whatever I'm working on at the time or when i feel I've learnt something worth sharing.If you have read this far then thank you and keep an eye on the feed, I'm not going to write everyday but I'll try to keep as up to date as possible.